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Work at Home Business Ideas and Opportunities
What are the merits of buying clicks on search engines with AdWords, vs. getting free visitors with what's called "search engine optimization" - loading up your web
pages with strategic keywords so you can get ranked No10 or No3 or No1 on Google's free search.
Well at first glance free is certainly better than paid, but there are some big IF's that you need to consider first!
Remember: you can only optimize a website for maybe ten words and phrases - not hundreds - so you should choose very, very carefully. But the most important thing is choosing the RIGHT words and phrases to optimize for.
Now here's the kicker:
If you don't use a pay per click strategy to determine which words and phrases actually attract paying customers first, you will almost always choose the wrong keywords. The words you initially think you want are almost always different than the ones that actually work - believe me, I've made that mistake many
times.
Considering it can take 30 days to several months to see results when you're playing the search engine optimization game, you CANNOT afford to target the wrong keywords.
When you do pay-per-click campaigns properly, you'll see that there are almost always a few really productive words and phrases that only 2-3 people are bidding on, instead of 10 or 20 bidders. What that means is that those people are not optimizing their websites for those same keywords either.
Well just like pay per click, search engine phrases have varying degrees of competitiveness. If you want a No1 ranking for the phrase "Digital Camera" it's going to be a LOT harder than getting a #1 ranking for "Kodak DX6340" which is a popular digital camera. And the traffic will be much more targeted, too. When you do search engine optimization, you must pick battles you can win.
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