Copyright © Elston Tuitt
Work at Home Ideas and Opportunities
The fact is that there are many people who are a member of
too few affiliate programs and there are many people who are
a member of too many. There are only a handful of people who
have found the magic "sweet spot" right in the middle and
those are the happy people who are making the most money.
Why is too few affiliate programs a problem?
Joining too few affiliate programs is a problem for 3 major
reasons:
1. The bottom line is that you absolutely, positively MUST
start earning multiple streams of income. One income stream,
even 2 is not enough in today's world. If you are only
relying on your job as your main source of income right now,
you're a sitting duck for a financial disaster. If you lose
your job or your health, God forbid, you could be in big
trouble financially. Most people are just one paycheck away
from bankruptcy.
Affiliate marketing is the same way. If you're relying on
just one or two affiliate programs to pull in the bulk of
your income, you're extremely vulnerable. Even if you've
built up a big residual income in a program, if it goes out
of business so do you.
2. Joining only one or two affiliate program does not give
you enough experience to compare strengths and weaknesses of
different programs. It leaves you being unaware of different
possibilities and that's very dangerous to your fiscal
health.
3. There’s a saying that "If all you have is a hammer,
every problem looks like a nail." If you only have one or
two different products or programs to promote, that's not
enough to solve the many different problems people will be
coming to you for. You need to have a variety of tools in
your affiliate toolbox so you can pull out the right one at
the right time for the right person. If you don't, you'll be
leaving money on the table. It's that simple.
Why is too many affiliate programs a problem?
Joining too many affiliate programs is a problem for 2 MAJOR
reasons:
1. You'll get way too distracted. Focus has great power and
if you have too many things to think about at one time,
you'll get confused. When you're confused, you don't take
action. When you don't action, you don't make money.
2. People won't take you seriously. If you're promoting
everything and anything, people will sense your lack of
sincerity and have no desire to do business with you. One of
the big secrets to affiliate marketing success is promoting
things you have some experience with and believe in.
But there a magic "sweet spot" somewhere in the middle of
having enough products and programs to promote that keep you
diversified and capable of solving multiple problems for
people.
For example, if you get 100 people to visit your website and
only have one product you're promoting and your website
successfully converts 1 out of 100 visitors to a sale, then
you've made 1 sale. But if you have a couple more products
on your site that are related but different, you may find
that you get 3-5 people out of 100 who buy from you because
they find other things that solve their problems. So just
having a few different options for people can multiply your
income 300% or more without any additional effort.
In my experience, 5-6 different affiliate programs in a
niche is the generally the best starting point. This gives
you enough experience with different programs to compare
their strengths and weaknesses. It gives you enough
diversity so you can offer your prospects the right solution
at the right time. And it broadens your own affiliate
portfolio enough so that you can survive a disaster just in case one of the affiliate programs you are promoting falls on hard times.
No matter what niche market you are in, I encourage you to
you diversify your affiliate portfolio and get at least 5-6
high quality, top paying affiliate programs to promote in
order to ensure your short-term and long-term success.
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